Traveling Festival
Special Screenings

The Rage of Images

Oliviero Toscani - The Rage Of Images

(44 minutes) Germany

Wednesday, 10/27, 9:40pm (Session XVII)

Directors: Peter Scharf, Katja Duregger
Producer: Birgit Schulz


A dead soldier's blood-soaked t-shirt; a nun kissing a priest; a gaunt young man with AIDS; all were images used by the fashion label Benetton to advertise its clothing in the 90s. The provocative campaign was the work of Italian photographer Oliviero Toscani, a man who brought topics such as war, racism, the death penalty, and the misery of refugees into the business of advertising. His posters set off a storm of indignation throughout the world; in many places they were banned. Toscani's "Reverse Psychology Marketing" challenges the intelligence and the consciousness of its audience; rather than praising products and tempting people to buy, it seeks to enlighten. The Rage of Images examines the now 68-year-old artist and pioneer of anti-advertising whose career began with fashion shoots for labels such as Fiorucci, Armani and Esprit. It also looks at the private man who broke with Benetton in 2001 and now works independently, designing ad campaigns that go far beyond the mainstream.


Peter Scharf was born in Hagen, Germany. He studied history, German linguistics and Anglo-American history in Cologne. At the same time, he worked as a freelance print and radio journalist, mainly in music. Between 1994 and 1999 he was editor of the city magazine StadtRevue in Cologne. From 2000 on he has worked as a TV journalist for WDR, ARTE, 3sat and MTV with contributions to the TV magazines WestArt, Metropolis, Kulturzeit and Titel Thesen Temperamente.

Katja Duregger was born in Stuttgart, Germany and worked in radio and diverse TV productions in Cologne. Since 2000 Katja has worked as a freelance TV journalist and documentary filmmaker for several German TV stations.

Contact Information:

Hans-Peter Metzler
Appellhofplatz 1
Cologne, D-50667
E-mail: buero.metzler@t-online.de
Web site: www.bildersturm-film.de


©2010 United Nations Association Film Festival (UNAFF)

Select a film

$100 a Day
The 10 Conditions of Love
All At Sea
The Bicycle
Children of Gaza
Climate Refugees
The Constitution Project: Yick Wo and the Equal Protection Clause
Crossing Hispaniola: Stories on Statelessness and Migration
The Dancing Boys of Afghanistan
Dead End: Afghan Migrants
Delicious Peace Grows in a Ugandan Coffee Bean
The Desert of Forbidden Art
Determined to Dance
Dreams Awake
Education on the Boat – Hope for Tomorrow
The First Kid to Learn English from Mexico
Home for Hawksbill
Home is Where You Find It
In the Matter of Cha Jung Hee
Killing in the Name
The Last Elephants in Thailand
Let's Make Money
The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers
Mrs. Goundo's Daughter
New American Soldier
The Old Immigrant's Dance
Oliviero Toscani - The Rage of Images
Our Summer in Tehran
Prayers for Peace
Presumed Guilty
Queen of the Sun
Rabbit a la Berlin
Rapping in Tehran
Rescuing Emmanuel
Satellite Queens
Scientists under Attack -
Genetic Engineering in the Magnetic Field of Money
Secrets of the Tribe
Sing China!
Slaves - An Animated Documentary
Stinking Ship
Strange Birds in Paradise - A West Papuan Story
There Once Was an Island
Three Songs About Motherland
Wahid's Mobile Bookstore
Waliden, Children of Others
War and Love in Kabul
War Don Don
Which Way Home
Who Killed Chea Vichea?
Without Country
World Peace and Other 4th Grade Achievements