This Space Available

This Space Available
(86 min) China/India/USA 
[watch trailer]
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Monday, 10/22, 9:15pm (Session XIV)

Director: Gwenaelle Gobé
Producer: Marc Gobé 


Billboards and commercial messages dominate the public space like never before. Can we reverse this visual pollution? This Space Available looks at diverse activists from the worlds of advertising, street art, and politics. Influenced by the writing of Marc Gobe (Emotional Branding), his daughter Gwenaelle directs with tremendous verve in her depiction of New Yorkers and others around the world, who want to reclaim the integrity of their cities against an onslaught of visual pollution. 


Gwenaelle Cobe’s work has been published and shown internationally, notably in the infamous Swindle Magazine and the New York based Swingset Magazine, Shepard Fairey’s Subliminal Projects Gallery, The Institute of International Visual Arts in London, the Substation Gallery in Singapore, and on Obey The Giant Clothing. Her 35mm cut-out animation, The Old Noise, screened at Film Forum’s First Sight Scene Festival, and at The Silent Movie Theatre in Los Angeles. Gwenaelle has a master’s degree in experimental animation from CalArts and Bachelor’s of Fine Arts from Bard.  

Marc Gobé is the CEO of Emotional Branding LLC, a think tank that explores the role of brands and their impact on society. He began sharing his perspective and emotion-driven form of branding beginning in 2001 with the publishing of his first book, appropriately titled: Emotional Branding. This first book has since been translated into seventeen languages and has been integrated into the MBA programs of leading business schools worldwide. Marc continued to share his thought leadership on Emotional Branding through his follow-up books, Citizen Brand, BrandJam, and his most recent publication of Emotional Branding 2.0. Marc is a graduate of EPDI, The École Professionnelle de Design Industriel in Paris. He parleyed his design background into all corners of the branding and communications world. Marc is a sought-after keynote speaker, film producer, philanthropist, board member and business advisor to non-profit and corporate organizations. 

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©2012 United Nations Association Film Festival (UNAFF)

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